Bombarded with 2018 forecasts? Yes, its that time of year when everyone makes their prediction of the newest decorating fad or real estate market forecast. Speculations abound, like is Kim Jong-un courting us? (or do we believe the oops I pressed the wrong button?!)
But seriously, style agencies have been setting the trends since the early 1960's when Maïmé Arnodin started a column in Jardin des Modes, a French fashion magazine, where she featured pieces she believed would become fashionable in the next season. She unknowingly launched a whole new industry. Today, the most influential style agencies still come from France, but they take their cues from artists, historians, linguists and sociologists as they observe life around the globe and translate that to color and style. An influential color predictor is Pantone. Manufacturers rely on Pantone's color predictions, coupled with other color experts and style agencies, to guide their color selections with fabric batches from blouses to sofas, cars, curtains and drapery, flooring, tile colors, roof colors... well you get the picture. Anyone manufacturing anything wants to make their item sell fast and offer their product in the latest trend color and style. As a consumer you know that's only part of the story. Color may attract you to the product, but it has to perform well too if you're going to buy it.
Do you see how this applies to you if you're selling real estate? Knowing the current trend is important in understanding your customer, but its only one of the keys. Buying a home is typically the single largest purchase a person is likely to make and buyers want to know they're getting their money's worth. Here in Hilo, we're in the grey trend. Its easy to misunderstand what that means when decorating a home or preparing it for sale. Everyone wants to install grey floors. Paint walls grey. Grey backsplashes, grey tile.... But its a misconception that if the trend is grey, then put grey everywhere in the home. And compounding that at the stores the sales people tell you their most popular selling item is the grey thingy over there..... But good design isn't about putting in all the trendy grey things. When selling real estate its about attracting buyers. And attracting buyers for real estate means using good design coupled with the latest trends to help buyers see the homes' value.
If you're selling a home that is stuck in the brown trend, both in color and style, professional staging can help ease the feeling of an outdated home by making the home feel fresh and current. We do this utilizing good design principles coupled with balancing colors within the space.
And one more tip about real estate and the grey trend, or any future trend for that matter. Trends change. So, for the fixed elements of the home that are too expensive to replace within the next 10 years... whenever you're renovating a space and find yourself in the position to choose a new fixed element of a home (flooring, cabinetry, countertops, tile, stone work... anything built-in and fixed to the house) like a great pair of jeans choose finishes that are classic and reflect the style and era of the home instead of trendy. Buyers will love you for it and you'll love it more too.
I'm Ululani and have been staging homes in Hilo since 2013. I'm passionate about staging, design, color and photography. I'm also about slow food free of pesticides, chemicals and genetically modified organisms for healthy balanced living for our 'ohana and communities.