We develop relationships with our homes. Our homes are our foundation and see us through our best and worst times. Experienced Realtors know the emotional and sometimes painful process Sellers go through when they make the decision to sell their home. They are, after all, choosing to break up this relationship.
A stager's job is to help Sellers in this break-up process. Whether staging a vacant or occupied listing, or guiding a Seller on their packing and prioritizing their repair list, stagers help ease the burden on both Sellers and Realtors, keeping the end result in focus and laying out the path to achieve it.
And what is that end result? Shortest time on market for the strongest dollar possible. The staging magic is in changing the focus of a home from the Seller/homeowner, to viewing the home as a marketable commodity where the focus is switched to the BUYER. While focusing on the prospective buyer, stagers use layout, color and decor to target the buyer and create an ambiance in the home that feels balanced, harmonious, warm and welcoming. These are subtle things that everyone can perceive, but few know WHY they're perceiving it and what influences it. Similarly we often don't know exactly why we fell in love with our mate, and may think it was the initial attraction. Often its the underlying things that spark the relationship, like how he smiles at your silly jokes, or remembers you like dark chocolate over milk chocolate. Its these subtle little things that can have big and lasting impressions and lays the foundation of the relationship. A successful staging does the same thing. It lays the foundation for the new buyer to "see" their new relationship and how beautiful it is.
When a prospective buyer walks into a beautifully staged home, they feel great. They might not understand what is guiding them to this feeling of balance and harmony. All they know is that they've fallen in love with how the home makes them feel. And buyers in love are the ones motivated to submit offers.
And for the Seller, when their home is looking absolutely fantastic, they're proud to hand their home to the new buyers. The pain and guilt of breaking up with their old home is released, freeing them to pursue their awaiting adventure and build a relationship with their new home.
I'm Ululani and have been staging homes in Hilo since 2013. I'm passionate about staging, design, color and photography. I'm also about slow food free of pesticides, chemicals and genetically modified organisms for healthy balanced living for our 'ohana and communities.